South African Superstar, Nasty C, signs to Def Jam Records and releases first single under the label titled. “There They Go”
SOUTH AFRICAN SUPERSTAR NASTY C – THE MOST-STREAMED RAPPER IN AFRICA – SIGNS TO DEF JAM RECORDINGS
“THERE THEY GO,” DEBUT DEF JAM SINGLE, PREMIERES TODAY WITH EBRO ON APPLE MUSIC BEATS1
NEW ALBUM “ZULU MAN WITH SOME POWER” SET FOR RELEASE VIA DEF JAM IN 2020.
“It’s powerful to be a part of the Def Jam family. It’s an iconic record label and has made the careers of many of the artists I look up to.” – Nasty C
Nasty C, the #1 most-streamed South African artist on Apple Music for four years in a row, has signed an exclusive contract with Def Jam Recordings through a joint venture with Universal Music Africa. Nasty C makes his official U.S. debut with “There They Go,” his brand new single premiering Thursday, March 26th at 4:30 p.m. (ET) with Ebro on Apple Music Beats1.
“There They Go,” with producer Cxdy at the controls, is the first advance track from ZULU MAN WITH SOME POWER, Nasty C’s forthcoming album.
“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa,” said Jeff Harleston, Interim Chairman & CEO, Def Jam Recordings. “Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C – an international star with real vision and talent – into the family.”
“It’s powerful to be a part of the Def Jam family,” said Nasty C. “It’s an iconic record label and has made the careers of many of the artists I look up to.”